Opportunities to get Dutch people and Dutch supermarkets moving to use and introduce reusable packaging

With the implementation of the Single Use Plastics Directive and the Plastic Pact NL, efforts are being made to switch from disposable plastics to reusable packaging. Packaging for supermarket products accounts for a large share of the amount of single-use plastics in the Netherlands. The aim of this research is to map out the opportunities for promoting the (further) introduction of reusable packaging in supermarkets: how supermarkets view this, as well as how consumers feel about it. In the research the four reuse models of the Ellen MacArthur Foundation were used as a starting point.